Hamburg, April 6, 2022 – Spring is a time of renewal, and EOS is no exception: The EOS Group has launched its new corporate identity. With a new logo and corporate design, the international financial services provider is presenting itself as a modern player on the European market for receivables management. “With the new brand we are reinforcing the commitment we already communicated last year with the introduction of our claim ‘Changing finances for the better’, says Marwin Ramcke, who became the new CEO of the EOS Group in February. “With more than 6,000 employees in 24 countries, we work hard every single day to change the financial situation of our customers, partners and defaulting payers for the better. With this in mind, we are investing heavily in digitalization and are making even greater use of AI-based collection processes and our international network.”
Modified design reflects how EOS has changed
The Group, which reported revenues of €792.5 million in fiscal 2020/21, aims to complete its worldwide brand rollout within the next 12 months. “I am delighted that the Board of Directors opted against an evolutionary development of the brand but instead took the plunge and embraced a disruptive design,” says Lara Flemming, Senior Vice President Corporate Communications & Marketing at EOS. “If we had merely tweaked the brand, we would not have done justice to the huge transformation that EOS has undergone in recent years. Now we can hardly wait to work with our international colleagues to make the new EOS brand visible at all touchpoints.”
Lara Flemming, Senior Vice President Corporate Communications & Marketing at EOS
The focus of the brand relaunch is on customers and potential employees. “With the new brand identity we want to convince even more companies that EOS is their best partner for the purchase and processing of outstanding receivables,” says Flemming. “To ensure that we live up to our commitment we are constantly looking for new talent throughout Europe that can help us move forward. Our people are our most important asset. We are therefore positioning ourselves to high potentials as a modern and attractive employer.” EOS received support with the brand relaunch from Hamburg-based Syndicate Design AG as lead design agency.
New logo stands for internationality, focus and dynamism
The new logo was released from the box that had framed the letters for years. “Nothing should stand in the way of our mindset and actions,” says Flemming. The lowercase ‘e’ in the new EOS logo embodies our internationality and ongoing digitalization. “In English, the ultimate global language, most words are written in lower case,” explains Flemming. “In addition, the lowercase ‘e’ is also familiar from business terms like e-commerce, where it stands for electronic, or digital processes. We felt that it was very fitting to write our company name in lowercase letters in the logo in future.” The large ‘O’ in the center of the logo symbolizes EOS’ focus and strong purpose. The unfinished ‘s’ at the end gives the logo momentum. It reflects the thirst for change of a company that has constantly reinvented itself since it was established in 1974. “Today, the world is changing faster than ever. And we are actively shaping this change. The ‘s’ in the logo says that our development will never be finished and we will always strive to adapt to circumstances,” says CEO Ramcke. “With the new brand, we are emphasizing that we want to continue to set standards, in the entire European financial sector, over and beyond the debt collection segment.”
About EOS Group
The EOS Group is a leading technology-driven investor and service provider in the receivables management industry. With over 45 years of experience, EOS offers some 20,000 customers in 24 countries around the world smart services for all their receivables management needs. Its key target sectors are banking, real estate, telecommunications, utilities and e-commerce. EOS employs more than 6,000 people and is part of the Otto Group.
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